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Store Parameters
$
Copies sold per 1 review
Standard Multiplier (30x): Ideal for average indie games priced $10–$20 in roguelike, action, metroidvania, or adventure genres with standard community engagement.
Custom multiplier slider:
30x
15x (Heavy Vocal)
30x (Median)
45x
75x (Hyper-casual)
Regional Pricing Dilution
ℹ️
-18%
Global sales produce ~15%-25% less revenue than sticker USD.
Average Lifetime Discount Rate
-20%
Weighted average discount across seasonal Steam sales.
Steam Platform Cut
30%
Valve standard fee is 30% of receipts.
Refunds & Chargebacks
8%
Steam allows automated refunds under 2 hours playtime.
Publisher Rev-Share
30%
Portion of remaining developer net allocated to publisher.
The "Divide By Two" Dev Rule
Sticker revenue (Copies × Price) is always heavily inflated. Once you factor in Steam's 30% take, VAT/sales tax, regional lower prices, and seasonal 30–50% sales, the developer takes home approximately 40% to 50% of the raw sticker figure.
Estimated Units Sold
36,000
Range (20x - 45x):
24k – 54k copies
Realistic Net Dev Payout
$233,107
Realization Rate:
43.2% of Sticker Gross
Sticker Gross
$539,640
Adjusted Gross (Sales/Regions)
$359,400
Steam Platform Cut
-$99,194
Gross-to-Net Revenue Attrition Waterfall
Where does the sticker money go?| Sticker Gross (Units × Base Price) | $539,640 |
| ↳ Regional Pricing Discount | -$97,135 |
| ↳ Steam Sales & Promotions | -$83,104 |
| Adjusted Store Receipts | $359,400 |
| ↳ Refunds & Chargebacks | -$28,752 |
| ↳ Valve 30% Platform Cut | -$99,194 |
| Estimated Net Developer Payout | $231,454 |
Remember: This estimate does not account for income tax, corporate tax, or engine royalties (e.g. Unreal Engine 5% over $1M). Actual earnings depend on localization choices, wishlist conversion, and discount frequency.